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MARKETPLACE BLOG

Podean brings you actionable strategies and expert insights to help you stay ahead of industry trends, overcome challenges, and spark new ideas. Our blog delivers valuable content designed to inform, inspire, and empower your next move. Explore our latest posts below.

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4 min read

Consumer Week in Brazil: What the Data Reveals About Marketplace Promotion Strategy

Consumer Week in Brazil has evolved beyond being just a promotional date to become one of the most strategic moments in the national retail calendar. Today, it represents the largest seasonal event of the first half of the year, functioning as a...

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1 min read

Podean and SWYM.ai Win at the Drum Commerce Media Awards 2026

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

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2 min read

Podean's Global Amazon Media Q1 2026 Report: Record Highs, Rising Efficiency, and Where to Grow Next

Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it...

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2 min read

Prime Day Prep: Maximizing Performance with Content, Data, and Rufus

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....

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4 min read

Podean Acquires Amerge: The World's Leading Independent Marketplace Agency Just Got Stronger

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

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3 min read

Charging Walmart’s Sparky: The Brand Playbook for AI-Powered Shopping

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

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3 min read

How to Feed Amazon's Rufus: The Brand Playbook for AI-Driven Discovery

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

Read More

Consumer Week in Brazil: What the Data Reveals About Marketplace Promotion Strategy

Consumer Week in Brazil has evolved beyond being just a promotional date to become one of the most strategic moments in the national retail calendar. Today, it represents the largest seasonal event of the first half of the year, functioning as a...

Read More

Podean and SWYM.ai Win at the Drum...

We are proud to announce that Podean and SWYM.ai have won the Ad Tech Innovation Award at the Drum Commerce Media Awards 2026. The award was...

Read More

Podean's Global Amazon Media Q1...

Q1 is traditionally one of the quieter periods in the retail calendar, especially coming off the intensity of the holiday quarter. By comparison, it...

Read More

Prime Day Prep: Maximizing...

It’s that time of year again, and this time, even earlier! Amazon is reportedly moving Prime Day from its traditional July to late June this year....

Read More

Podean Acquires Amerge: The...

Three acquisitions. Six months. Half a billion dollars in media under management. Podean isn't slowing down.

Read More

Charging Walmart’s Sparky: The...

What Is Walmart’s Sparky? Walmart’s Sparky is the company’s AI-powered shopping assistant accessible via the Walmart mobile app. Unlike traditional...

Read More

How to Feed Amazon's Rufus: The...

What Is Amazon’s Rufus? Rufus is Amazon’s AI shopping assistant that answers customer questions and recommends products using catalog data, reviews,...

Read More