Don’t Worry About the New Amazon Inbound FBA Fee

Spoiler alert - The new inbound and FBA fees aren’t going to impact your profit nearly as much as poor inventory management and high returns will.

Amazon and Walmart in Close Competition in Latest Marketplace Polling

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of the market and redefining the dynamics of modern commerce. In Podean’s latest marketplace research, polling 600 diverse individuals across the U.S., these three marketplaces consistently were preferred over their competitors. Amazon…

Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Podean’s unBoxed 2023 Recap: Day 1

unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about the newest tools, tech, and innovation Amazon has to offer. We’ll be recapping each day’s big moments, and why they matter for your brand or clients. Today’s…

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f. Cosmetics into two new markets. The award was received at the Amazon Ads Partner Awards Gala in New York on the evening of October 23, 2023. e.l.f. Cosmetics, a longtime partner…

Skai Director of Sales joins Podean as Director of Retail Media Partnerships

Skai Director of Sales and former Business Development Manager at Ideoclick joins Podean as Director of Retail Media Partnerships

Podean Turkey launches & unveils ecommerce research

Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on Amazon; whether it’s setup, content optimization, retail operations, analytics and advertising.

Danone Head of Media – Alejandro Castillo Merediz – joins Podean as LATAM Managing Director

Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of LATAM.

LiveCraft streaming studio opens in LA

LiveCraft Studios is based in the heart of West Hollywood in Los Angeles, California, lending itself to accessing top-tier talent for livestreams. The studio is fully equipped to produce livestream content on TikTok Live, Amazon Live, Twitch, Facebook Live, Instagram Live, and more.

The 7 keys for improving your brand’s CX on Amazon

Amazon is a great buying environment, but not necessarily a great shopping environment. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Podean’s Travis Johnson explains how you can boost your CX on Amazon right now.