In our next installment of what it takes to be a great seller on Amazon, here are our next 5 tips. Of course it's never quite as easy nor straight-forward and we've outlines below and our consultants are readily available to help you.
6. Use high-quality images
Every item sold on Amazon needs an image to display it accurately. You’ll do well to make sure to include high-quality and correctly sized images for the Amazon image portal. Make sure that the photos you use are actually of the product listed! Consider showing some products in-situ (if you're selling knives, show them in a knife block on the kitchen counter, or someone preparing a delicisous meal using them). Of course use the power of video to communicate the benefits of your product. Don't just upload a 30sec ad, show the product and it's points of difference and why the customer would want to buy it versus the many competitors on the site - try to anticipate consumer questions and address those.
7. Proactively manage inventory
Inventory management can be like walking a tightrope – you want to make sure that you aren’t overstocked and paying unneeded storage fees as well as assuring that you won’t run out of inventory causing a delay in delivery. Amazon shoppers today expect everything to be available with prime shipping, which means you need your inventory ready to go out at a moments notice. You can avoid most of these worries by using FBA coupled with Amazon Replenishment alerts for your inventory. Various tools and platforms can be configured to alert you when you are running low/out of stock. Also most of your ad placements will automatically pause. Note that running out of stock is (obviously) a poor customer experience you don't want to occur often, and we believe impacts Amazon's overall algorithm that determines the ranking of your products versus competitors.
8. Optimize product descriptions for searches
In order for a customer to buy your stuff, they need to be able to find it first. Work on nailing down your product page SEO and descriptions to be as detailed and informative as possible. This will mean that people searching for the product you provide will find it, and others who are looking for similar items will run across it as well. The tactics to gain prominence are similar to optimizing for Google with some nuances and a similar cloak of mystery. Consider creating an Amazon "Store" for your products that will also be indexed by Google.
9. Follow the rules
This one is simple – obey Amazon’s rules for sellers. Unfortunately there are a lot of them and they vary by product/category. The rules don't just cover the retail side of selling on Amazon, they also relate to the advertising experience. Cutting corners can be tempting, but in the end, it will hurt you more than it will help - your account can get penalized or suspended for not adhering to the rules. Amazon regularly updates its rules, so make it a point to frequently check for updates and amendments.
10. Register as a professional seller
It’s easy to register as a professional seller on Amazon. It costs $39.99 per month but the 99¢ per item fee is waived, so if you sell over 40 items per month you’ll be ahead. Only professional merchant accounts can land in the buy box for searches, so if you haven’t already registered to be a professional seller, you should do that right now!
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