• Amazon Advertising & Marketplace Experts

    We build brands and drive sales performance across Amazon

  • We are an Amazon-focused Managed Services Provider and Marketplace consultancy.

    Our team of certified Amazon advertising specialists harness the power and scale of Amazon's audience data to create relevant and engaging brand experiences across all of its properties and content. Our end-to-end marketplace marketing solutions deliver high performing campaigns resulting in profitable sales and brand metric uplift.

  • Your Marketplace Marketing Partner

    We believe that brands deserve a true partner that is focused on their Amazon Advertising needs. As former big media agency professionals, we experienced first-hand the lack of urgency placed on this important channel. Traditional agencies focus on directing client spend to Google and Facebook, rather than delivering actual sales ROI (beyond media metrics) and leveraging new opportunities in this modern marketing environment.


    We are a marketplace consultancy designed for today - agile, dynamic and challenging - and constantly pursuing excellence in every way.

    amazon advertising solutions


    End-to-end solutions

    We are solely focused on helping brands succeed across the entire Amazon ecosystem to capture true attention and drive positive business outcomes.

    amazon advertising services


    Your spend optimized

    We execute more economically than any other partner whilst delivering the highest levels of campaign performance for maximum brand impact and ROI.

    amazon advertising managed service


    Unrivaled expertise

    We intimately understand programmatic and brand marketing strategies, and apply our proven methodologies to deliver outstanding results across Amazon - no matter the objective.

    amazon advertising specialists


    Execution excellence

    We've assembled an experienced team of Amazon Advertising specialists, working in the cloud globally to deliver 24/7 always-on and cost-effective solution for brands.

  • Our Leadership

    Dynamic and forward-thinking. Constantly challenging the status quo.

    Mark Power

    Founding Partner & CEO

    Mark is a 20+ year digital leader with a proven track record of delivering innovative marketing solutions and growth for brands globally. Mark possesses broad experience across the whole digital marketing spectrum but recently has been focused on e-ommerce and consumer marketplaces. While at IPG he was EVP at Reprise, the digital performance media agency within Interpublic Group (NYSE: IPG), where he successfully launched IPG's Amazon Center Of Excellence. Prior to this, Mark led IPG's award-winning mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.

    Michael Kantrow

    Partner - Strategy, Creative and Marketplace Innovation

    Michael's focus is to ensure Podean clients remain at the forefront of creative excellence and marketplace innovation across the Amazon ecosystem and emerging platforms. We know that optimized creative can drive incremental performance improvements between 50% and 150% and is central to our client engagement model. Michael was also the Founder and CEO of Makeable, where he partnered with leading brands and disrupters across the intersection of strategy, design and technology to drive profitable growth for the past decade. With experience working with both Fortune 500 and venture-backed companies across almost all key industries, Michael brings a wealth of experience, capability and knowledge to Podean’s clients, partners and team.

    The Team

    Unparalleled Expertise

    We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 20 Amazon and marketplace marketing specialists ensure our clients receive the best possible performance for campaigns. While they are experts in performance media optimization, we differ from competitors by our understanding of the relationship between brand and performance, video, creative and higher impact executions.

  • Our Experience

    Our team has driven growth, innovation and digital excellence for some of the world's most progressive brands.

  • The Meaning Of Podean


    podean marketplace marketing

    Our name is derived from “Antipodean”, meaning any two places or regions that are on diametrically opposite sides of the earth.

    We believe Amazon as a global business will dominate from one side of the earth to the other.


    Our agency is also focused on taking the opposite approach to traditional agencies.


    And we’re not ‘anti’ anything. So long as it delivers results.

  • Connect With Us

    We'd love to hear from you.

    Global Headquarters:
    50 White Street, Level 1
    New York
    NY 10013
All Posts

Podean (referred to as “our”, “us” and “we” in this notice) is a media consulting company. We help our clients improve their ecommerce and online branding performance . We believe that the responsible use of data support business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws. This Privacy Notice explains how we may collect and use personal information from you when you use our website (www.podean.com). 

• What personal information we collect on this website;
• How we use this information;
• How we store your personal information;
• How we secure your personal information;
• Whether we disclose or share your personal information;
• Your choice regarding the personal information you provide to us;
• Our responsibility for website links;
• How to contact us.
In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal information” and other terms used in this notice.

We collect information about how you use our website and the device(s) you use to access our site. This includes collecting unique mobile device ID or the internet protocol (IP) address online identifiers, which are numbers that can uniquely identify a specific computer or other network device on the internet. This information is linked to a cookie ID, which we receive and process. 
We also collect information about you if you make use of any of the interactive features within our website that rely on a personalized response, or where you ask us to respond to a query you have, or add your details to one of our alert or subscription services. The information we collect is limited to the details we need to provide the specific service you have asked for.  We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.
We do not actively seek to collect information about children aged 16 or under.  If you have any concerns about your child’s privacy in relation to our services, or if you believe that your child may have entered personal data onto our Website, please contact us at power@podean.com. We will delete such information from our records with a reasonable time.

Except where required by law, we only use the personal information you provide to deliver the specific information or services you have requested. For example, if you have requested further information on our services or content, or wish to subscribe to our alert service, or submit an enquiry through this site. We will only use the email address you provide to us to respond to that request. Without your express consent, we will not use your contact details for any other purpose.
We ensure that we always have an appropriate legal basis for processing your personal information. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.

We are committed to ensuring your personal information is kept secure and confidential and not kept for longer than is necessary for the purpose they were processed. When your personal information is no longer necessary, it will be deleted.
From time to time we may ask third party service providers to help us manage our information technology systems. Some of these systems may be located in countries overseas.
We will only transfer your information to a third-party service provider or overseas where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of Standard Contractual Clauses, the EU-US Privacy Shield, Swiss-US Privacy Shield or your consent. You may request further information on the legal security measures used for such transfers via the contact details given in this Privacy Notice.
We have implemented appropriate technical and organizational security measures in place to prevent unlawful or unauthorized use, access or accidental loss of personal information. We also seek to ensure our service providers do the same.

We do not sell or rent any personal information about you to any third party.
We may disclose personal information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law. Our agents and contractors may have access to personal information to help carry out the services they are performing for us.

General rights
• If you wish to stop receiving marketing communications from us then please click on the "unsubscribe" link at the bottom of the relevant mailing. If you wish to opt-out completely then please contact us at using the details provided below.
• If you would like us to delete your information from our records, please contact us using the contact details below and we will respond within a reasonable time. Please note that we may be required to retain certain information by law and/or for our own legitimate business purpose.
Users from the European Economic Area
If you are from the European Economic Area, you have rights (with some exceptions and restrictions) to:
• Object to our processing of your personal data, including profiling.  You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing;
• Access your personal data. If you make this kind of request and we hold personal data about you, we are required to provide you with information on it, including a description and copy of the personal data and why we are processing it;
• Request erasure of your personal data;
• Request correction or updating of the personal data that we hold about you and that is inaccurate;
• Request the restriction of our processing of your personal data in some situations. If you request this, we can continue to store your personal data but are restricted from processing it while the restriction is in place;
• Withdraw your consent to our use of your personal data. When you use our website you may have been asked to consent to the dropping of a cookie. You may withdraw your consent to our processing of your personal data that has been derived from cookies. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal data before you withdrew consent;
• Complain to your local data protection authority about our collection or use of your personal data. For example, in the UK, the local data protection authority is the UK Information Commissioner's Office.
If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.
If you are from the European Economic Area and would like to exercise any of these rights in relation to any information we hold about you via this website, please contact us using the contact details provided below. We will consider and respond to your request in accordance with the relevant law.

This Privacy Notice is limited to the personal information which we collect and use via this website. If you follow any links on this website, you should use these sites in conjunction with their applicable user and privacy notices as their data practices fall outside the scope of this Privacy Notice. Further, we can have no responsibility for or control over the information collected by any third-party website and we cannot be responsible for the protection and privacy of any information which you may provide on such websites.

This Privacy Notice may be updated from time to time to reflect changes in law, best practice or a change in our practices regarding the treatment of personal information. If you do not agree to the changes, please do not continue to use our website. You should check this notice frequently for updates. This notice was last updated 10th November, 2018.
If you have any questions about our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact our Data Protection Officer in any of the following ways:
Address: Data Protection Officer, Podean, 11 Harrison Street, New York, USA, 10013
Email: power@podean.com

In this Supplementary Information section, we explain some of terminology used in this Privacy Notice.
"personal information" – any information that relates to you (or from which you can be identified).
"profiling" - automatically using personal data to work out certain things about people, like analyzing or predicting their performance at work, reliability, economic situation, personal preferences, interests, behavior, location or movements.