Travis Johnson joins Podean

Podean, the Amazon and marketplace marketing agency, is excited to announce the addition of Travis Johnson as partner, reuniting with Podean’s founder, Mark Power.

He joins Podean as Global CEO to further the company’s international growth ambitions, and will spearhead the consulting division. This new consulting division provides strategic advice to brands, and also helps brands, agencies and media companies create their own Amazon capability. Podean launched their Australia office in early October and the company intends to accelerate that growth by utilising Johnson’s experience at IPG where he grew Ansible Mobile from one country to twenty-one offices in 18 months.

Mark Power said, “Travis and I have always had a remarkably successful working relationship. In our past life together, we won a slew of clients and awards, and shaped the mobile marketing industry globally. We have no doubt that combining forces again will surpass that success when it comes to delivering holistic client solutions within ecommerce marketplaces and Amazon especially.”

Johnson most recently created, and was President of, Dentsu’s Amazon-focused consultancy, Sellwin Consulting. During his tenure, Sellwin played a critical role in some big client wins and engagements ranging from Instant Brands (the #1 non-Amazon seller on Prime Day 2019), to SEB Groupe, Philips, Nestle and a raft of other brands.

Johnson described his reasoning for the move, “Of the three agency groups I’ve worked for, Dentsu has been the most progressive and while I’m sad to leave my Sellwin team, I do so with them in great shape. Most of my career has been spent creating innovative agencies within holding companies, and now it’s time for me to enjoy full control and create the ideal agency model with zero constraints.”

“I have always believed that the largest Amazon-focused agencies are too narrow in their skillsets. They either specialize in retail operations or they run search campaigns. Mark and I are completely aligned in our view that Amazon presents significant opportunity for brand marketers. Leveraging our broader marketing and media experience, we know how to create holistic and integrated solutions for the CEO and CMO, not just their ecommerce division.”

He concluded, “Amazon themselves are not great at articulating the consumer journey across their own assets and consumer touchpoints, nor do they release the necessary media planning data required by savvy marketers. We see this as the opportunity. I’m thrilled to be back working with Mark and delivering market-leading solutions for clients in this burgeoning space.”

Johnson starts at Podean immediately.

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