Data consulting enhancing
Media efficiency.Logistics.Brand impact.Product bundling.Insight.Creative.Analytics.
Build brands. Stand Out. Sell Product.
Data Consulting Solutions to drive efficiency and effectiveness
You’ve probably heard of marketing clouds and clean rooms. You may have even heard of AMC – or Amazon’s Marketing Cloud.
• But what is it all about?
• What are the benefits?
• What efficiencies can you derive?
• What insights can you glean?
How can you enhance all aspects of your marketing by harnessing the power of Amazon’s data and “clean room?”
Podean Data Consulting empowers brands and marketers to make more informed marketing decisions that result in higher performing campaigns and efficient allocation of budget across Amazon.
Our team of data scientists, paired with SQL coders, are focused on enriching advertising measurement by supplying customizable reporting and building robust custom models that fully leverage first party, partner and Amazon data.
With our background working with some of the world’s largest companies ranging from Auto to CPG, Apparel, Electronics and beyond, Podean is your ideal partner to help you navigate the Amazon Marketing Cloud.
Utilize Podean’s Amazon Marketing Cloud (AMC) specialists to tackle some of the most complex use cases:
Creative: Wear out
Empirically determine creative wear-out per ASIN and the optimal time to update creative to get best sales results and brand metric uplift.
Media: High value audiences
Find the intersection and commonality between the brand’s known best audiences and that of Amazon. Understand and target them for maximum return.
Media: Deeper analysis
Amazon campaign reporting is basic. Understand attribution, reach and frequency, viewability and incrementality better.
Media: Custom attribution
Add brand conversion events to Amazon customer events and offline events to calculate multi-touch attribution, offline attribution and more.
Marketing: Customer journey analysis
Discover where your customer goes across all Amazon properties – what they engage with, and what drives them to buy and enhances their brand perception.
Media: Upper/Lower funnel optimization
Lower funnel media converts customers signalling intent. But upper-funnel makes new customers aware and grows your brand saliency. Discover the right balance and media split.
Logistics: Geographic distribution optimization
Moving product around the country costs time and money. Understand where your products are sold and optimize your storage, shipping and logistics to save.
Marketing: Cross-retailer purchase impact
Amazon advertising sells more product on Amazon. But also impacts consumers who buy in other locations including bricks-and-mortar retailers. Understand this relationship and optimize your media and marketing.
Logistics: Supply chain optimization
Understand your organic rate of sales and the impact of advertising per ASIN. Refine your inventory levels so you never have too much or too little. Ensure you satisfy every sale opportunity.
Media: ASIN-level demand generation
Understand who is searching for your ASIN, and for those who are not, upweight display to recruit them into your brand.
Product: Bundling
Shoppers buy multiple items and are loyal to products and brands more than manufacturers. Understand what products they purchase together and incentivize them to switch to yours through bundling.
Product: A/B testing
Every ASIN/PDP has multiple drivers to convert the sale – price, promotion, bundle, images, video, reviews. Determine the optimal combination to maximize sales.
