Journey™ informs:
Channel planning.Ad formats.Budget allocation.Demographics.Product purchase.Optimizations.Channel planning.Ad formats.Budget allocation.Demographics.Product purchase.Optimizations.
Build brands. Stand Out. Sell Product.
Our proprietary tech.
Podean developed this world-first technology platform to optimize campaign spend between Amazon advertising opportunities and maximize sales.
Allocate budget between 36 different advertising opportunities.
Journey™ can optimize media spend for your specific product. Whether you have a clothing brand, sell furniture or even cars, want to increase credit card applications, or drive retail CPG sales, we have the data tailored to your product.
If you want to understand demographic skews and how they alter the channel mix, Journey™ includes 18 demographic options.
No matter what your budget is, Journey™ can calculate the right allocation per advertising tactic.
How do the split and recommended tactics differ between marketing objectives? If you’re launching a product and need rapid awareness, want to drive consideration, are focused on purchase or need consumers to share information about your product, Journey™ has the answers.
Journey™ uses data from 3000 in-depth surveys across the USA in line with population splits. The data has a 2% margin of error at a 99% confidence level. All data was also calibrated using any publicly available data (eg. the number of Fire TV devices).
Journey™ UK launched this year using precise UK data mapping, 30 Amazon UK advertising opportunities, and 18 purchase intent categories.
Journey™ in action.
Journey™ is the ONLY Amazon planning tool in the world.
Contact us to optimize your Amazon media investment.
Want to see how Journey™ can optimize your Amazon spend?
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