Ecommerce research in Turkey to deliver:
Audience insight.Understanding.Results.Validation.Insight.Differentiation.Analysis.
Build brands. Stand Out. Sell Product.
“Prime-Time Turkey!” : Robust Turkey ecommerce research unveiled.
As eCommerce continues to evolve in Turkey, Podean has conducted definitive and pioneering consumer research that uncovered valuable insights into consumer behaviour in the country. Regular shopping was reported at trendyol.com and hepsiburada from 87% and 71% of respondents respectively, however, there are encouraging early signs for Amazon.com.tr, showing strong growth as the third most frequented place for online shopping (47%), with half of those respondents indicating their spend will increase on the site over the coming year.
Managing Director for Podean MENAT, Adam Woolcock commented “We see the huge potential for eCommerce in Turkey and have a team on the ground ready to help brands maximise their presence by doing things properly from the outset. Success on marketplaces is not just about advertising, it’s the retail operations, content and analytics that are needed to drive growth. We believe that Podean is uniquely placed to help businesses in Turkey across every facet of their marketplace engagements.”.
Demographic, category and additional insights are available – contact Adam@Podean.com to schedule a meeting.
Podean will update this research regularly and share insight with media outlets and clients.
**The survey data is statistically accurate to a 99% confidence level with +/-4% margin of error.
Turkey, July 2022
The highlights from the July 2022 survey are listed below with topline results are included in the video. Interested brands can receive more detailed information around their category and consumers.
- In total, over 55% shop online weekly or more often.
- The biggest shoppers are women aged 25-34 where 12.9% shop daily, and 60% weekly or more often
- 69% shop online because of best prices, 65.9% ease of finding products they like, 62% broad range
- 5% of shoppers spend ₺300-₺800 Lira per transaction, 20.3% ₺800-₺1500 and 14.5% ₺1500-4000
- 25% of women 25-34 spend more than ₺1500 per transaction
- Clothing/Apparel was the most dominant category for online purchases (71%), followed by beauty (47%), food (42%) & electronics (41%).
- 37.9% of people watch live streams many times per week and 24.5% watch at least once per week
- Women 35-54 were the strongest viewers with 65.2% (almost two-thirds) watching weekly or more often
- The most popular platforms to watch streams on were YouTube Live where 67% of people have used it, Instagram Live (49.7% using that platform), and 38.1% for Twitch
- Twitch was most popular among 18-24 (63% have watched it)
- YouTube most popular among males 25-34 (74.3%)
- Instagram Live most popular among females 25-34 (65%
- 37.9% of people watch live streams many times per week and 24.5% watch at least once per week
- Women 35-54 were the strongest viewers with 65.2% (almost two-thirds) watching weekly or more often
- 47% of people said they’d bought a product as a result of watching a live stream.
- 62.3% of women 18-24 had purchased after a stream
