Marketplace media driving
EFFICIENCY.RESULTS.ROI.SALES.EFFICIENCY.RESULTS.ROI.SALES.
Build brands. Stand Out. Sell Product.
Driving efficiency and results on marketplaces and beyond
Our expert team’s holistic planning approach means we can optimize and scale performance and brand media effectively, on Amazon and beyond. Our understanding of the whole media landscape, and where marketplace marketing fits within it, gives us an edge over other agencies.
THE CHALLENGE
The sheer scale of Amazon presents a huge opportunity for sellers and advertisers, but navigating its tools and products can present a considerable challenge to brands of all sizes. Most agencies focus on lower-funnel tactics, without taking upper-funnel activities – and the broader marketing picture – into consideration.
THE PODEAN APPROACH
Podean uses a holistic planning approach that takes into account Amazon SEO to ensure pages are ready to convert and DSP to fill the upper part of the funnel, to run the most efficient media possible. We’ve even created a proprietary and industry-first Amazon media planning solution, Journey™, which provides the statistical rationale to deliver the right mix of media for their objectives and budgets across Amazon’s manifold advertising channels.
At Podean, we think about marketplace media not just in terms of the marketplace, but in the wider marketing context. We’re taking the conversation beyond ecommerce and into branding and the realm of the CMO.
OUR MEDIA SERVICES
Fix the foundations
Optimize content and retail operations to maximize conversion.
Performance media
Convert demand, win share of digital shelf and drive profitability
Brand awareness
Top of the funnel tactics to capture new audiences and drive consideration
Holistic approach
Marketplace media planning in sync with your wider marketing plan
Off marketplace
Drive traffic to your product pages and storefronts using other performance media
Media innovation
Stay ahead of competitors with custom campaigns, collaborations and experiential activations