The 7 keys for improving your brand’s CX on Amazon

Amazon is a great buying environment, but not necessarily a great shopping environment. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Podean’s Travis Johnson explains how you can boost your CX on Amazon right now.

As Amazon shifts its focus, brands need to do the same

As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, Podean Global CEO.

Amazon Explained: Virtual Bundles

The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase sales, brand awareness, and average order value.

Amazon Seller Central FBA Stock Challenges – What Brands Need to Know And Do

A few months back Amazon announced that it would limit the amount of stock that Seller Central FBA accounts can send and store. We give brands the low down of what this means and the measures they can take.

Amazon Explained: What is Brand Registry?

In this Amazon Explained article we delve into Brand Registry and its benefits and relevance for brand owners.

Amazon Explained: Badges

What do all the Amazon badges represent and why are they important for brands?

Amazon Explained: Reviews

We dive into how Amazon reviews affect sales performance and provide insight into how brands can generate and monitor them.

Amazon Explained: A+ Content

What is A+ Content on Amazon and what are the benefits for brands?

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.  In this talk, you’ll hear from our Founder Mark Power as he talks with Adam Epstein of Perpetua, a leading Amazon advertising optimization platform. Learn how Mark advises brands to…

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to…