The 7 keys for improving your brand’s CX on Amazon

Amazon is a great buying environment, but not necessarily a great shopping environment. As part of The Drum’s Deep Dive into The New Customer Experience Economy, Podean’s Travis Johnson explains how you can boost your CX on Amazon right now.

Amazon Explained: Amazon Posts

In this Amazon Explained we look into Posts and how brands can leverage this new tool for engaging customers and best practices.

Amazon Explained: What is Brand Registry?

In this Amazon Explained article we delve into Brand Registry and its benefits and relevance for brand owners.

Podean builds Amazon Store for Sports League

Learn how we used a unique spin on an Amazon store for the National Rugby League in Australia to engage with fans.

Brands are supporting Covid-19 efforts

It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response. Amazon soon to deliver test kits that provide answers in 45 minutes Apple donated 10 million N95 face masks LVMH shifts from perfume production to hand santitizer Fast food restaurants…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key focus for the growth at the company is bringing on new advertisers that are not selling on the platform – “non-endemic” advertisers as they are known. Categories…