Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f. Cosmetics into two new markets. The award was received at the Amazon Ads Partner Awards Gala in New York on the evening of October 23, 2023. e.l.f. Cosmetics, a longtime partner…

As Amazon shifts its focus, brands need to do the same

As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, Podean Global CEO.

6 Prime Challenges For Brands Selling On Amazon

There are headwinds on the horizon for Amazon sellers. Yes, e-commerce has been an undeniable source of growth for many brands. But there are six key factors that will make this channel far more challenging this year.

Amazon Explained – The Day 1 Mentality

Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become one of the company’s internal mantras. The Day 1 mentality means that even though Amazon is nearly 25 years old, the company treats every day…