Amazon and Walmart in Close Competition in Latest Marketplace Polling

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of the market and redefining the dynamics of modern commerce. In Podean’s latest marketplace research, polling 600 diverse individuals across the U.S., these three marketplaces consistently were preferred over their competitors. Amazon…

Podean Turkey launches & unveils ecommerce research

Following Amazon’s growth in the region, Podean has launched an office to support local Turkish brands across all aspects of driving success on Amazon; whether it’s setup, content optimization, retail operations, analytics and advertising.

As Amazon shifts its focus, brands need to do the same

As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, Podean Global CEO.

Amazon Explained: Virtual Bundles

The virtual product bundle tool provides shopping convenience for Amazon’s customers but, for sellers, it presents a unique opportunity to increase sales, brand awareness, and average order value.

Amazon Explained: What Is Amazon Live?

What is Amazon Live and how can brands leverage this new form of livestreaming commerce. Amazon Explained digs deeper into this new offering.