LiveCraft – Connecting Brands With Generation Live

Check out LiveCraft, our new live marketing offering dedicated to helping brands in the world of gaming and live streaming.

Amazon Explained: What Is Amazon Live?

What is Amazon Live and how can brands leverage this new form of livestreaming commerce. Amazon Explained digs deeper into this new offering.

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering. When Amazon announced its first-quarter 2020 earnings in late April, the circumstances were unusual – and that’s one hell of an understatement. Every figure, every statement and every one…

A+ Premium Innovation: Niki’s

Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats created in the US. We’re proud to manage the Amazon engagement for many of Australia’s leading, and most innovative, companies including Niki’s and deliver a roadmap of innovation that leads to…

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage. Clients are very aware that of the big publisher groups, Amazon has more granular and verified data than anyone. This is especially true if you’re selling on their platform. Advertisers have always been keen to get their hands on this information about…

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but nothing about Amazon. You’d arrive at the homepage and see a wide search bar right in front of your eyes and think “whatever this site is, and whatever…

Brands are supporting Covid-19 efforts

It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response. Amazon soon to deliver test kits that provide answers in 45 minutes Apple donated 10 million N95 face masks LVMH shifts from perfume production to hand santitizer Fast food restaurants…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…

Podean launches Journey™ media planner

12th February 2020 Which Amazon advertising channels should a brand use? What tactics? What should the split be for my budget? How will that differ if I’m launching a product, versus driving consideration, or purchase? What demographics should we focus on? How will the media mix differ if I’m selling clothing, versus baby…

Has Amazon Prime Been Fueling The Growth Of The Subscription Economy

Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in order to keep up with the e-commerce giant. Companies like Nike, Regal, and even CVS now all offer some sort of subscription for their products or services – though so far…