Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

As Amazon shifts its focus, brands need to do the same

As Amazon focuses on profits over growth, brands need to shift their focus from growth to increased market share, writes Travis Johnson, Podean Global CEO.

6 Prime Challenges For Brands Selling On Amazon

There are headwinds on the horizon for Amazon sellers. Yes, e-commerce has been an undeniable source of growth for many brands. But there are six key factors that will make this channel far more challenging this year.

Amazon Explained: Reviews

We dive into how Amazon reviews affect sales performance and provide insight into how brands can generate and monitor them.

Questions To Ask An Amazon Agency Before You Hire

What questions should you ask when you are evaluating an Amazon agency partner?

Podean mentors Launchpad Grants winners

As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations, best practices in creative and content, how to leverage data, selecting the right tools and…

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.  In this talk, you’ll hear from our Founder Mark Power as he talks with Adam Epstein of Perpetua, a leading Amazon advertising optimization platform. Learn how Mark advises brands to…

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to…

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here. It’s important to level-set past perception of Amazon and current reality. Amazon’s power as an e-commerce platform is unquestioned, however it’s past dealings with brands have not always been so positive. Given how fast…