Amazon and Walmart in Close Competition in Latest Marketplace Polling

In the ever-evolving landscape of retail giants, Amazon, Walmart, and Target stand towering above the rest, each commanding a substantial share of the market and redefining the dynamics of modern commerce. In Podean’s latest marketplace research, polling 600 diverse individuals across the U.S., these three marketplaces consistently were preferred over their competitors. Amazon…

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage. Clients are very aware that of the big publisher groups, Amazon has more granular and verified data than anyone. This is especially true if you’re selling on their platform. Advertisers have always been keen to get their hands on this information about…

Podean launches Journey™ media planner

12th February 2020 Which Amazon advertising channels should a brand use? What tactics? What should the split be for my budget? How will that differ if I’m launching a product, versus driving consideration, or purchase? What demographics should we focus on? How will the media mix differ if I’m selling clothing, versus baby…

Amazon moving into the auto business?

What does the future of car retailing look like, and what role could Amazon play? To begin answering that we need to understand the complex and contentious relationship between car manufacturers and those who sell the cars – the dealers. Currently in all 50 US states, due the franchise agreements in place, the…

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key focus for the growth at the company is bringing on new advertisers that are not selling on the platform – “non-endemic” advertisers as they are known. Categories…

Amazon or your DNA: What knows you better?

As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to every possible customer who we would like to attract. After all, if we know what they’ve bought in the past, it’s a good indication of what they’ll buy next…