September 12, 2023
August 5, 2022
Amazon recently announced it’s new ‘manage your customer engagement’ tool which will allow brands to directly email customers who follow them on Amazon. This will be a great way to launch new products, announce promotions, and increase retention among Amazon loyalists. In preparation for this new tool, we recommend getting ahead of the competition by building out your Amazon following. The easiest way to drive new followers is through Amazon Posts.
Amazon Posts is the platform’s browse and discovery experience. Posts are like a social media platform where shoppers browse by brand and explore curated lifestyle imagery. Posts are completely shoppable and link to product detail pages.
Each post includes category tags so shoppers can continue exploring the related categories and products. Sellers can customize each post with an image, caption, and tag the relevant products. Posts appear both in the brand store on a dedicated posts tab and at the bottom of relevant PDPs for both your own products and products within your overall category.
The Program is currently free so serves as a great way to gain additional impressions on Amazon with no additional cost.
Posts are a great way to add additional lifestyle imagery to your PDPs and appear on related competitor’s product pages. They serve as a new way for Amazon shoppers to discover your brand. Educate and inspire shoppers to explore your brand’s feed and keep them coming back.
The post specifications are similar to those of Instagram and Facebook, so existing social media content can easily be repurposed for Amazon posts.
Posts provide the seller or vendor with easy to read metrics, that include viewable impressions, engagement rate, clicks, and reach.
Each post features a “follow” button and brand’s will soon be able to email their followers through the new customer engagement tool.
Any Seller with a registered Amazon Brand Registry and Vendors are eligible to create posts. Posts can be made as often as desired, for no additional costs.
Though the seller has a lot of creative power with posts, it is important to follow the guidelines presented by Amazon for posts to be viewable and increase reach.
To learn more about Amazon Posts and other innovative content solutions, contact us.
September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
Comments are closed.