Brands are supporting Covid-19 efforts

It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response. Amazon soon to deliver test kits that provide answers in 45 minutes Apple donated 10 million N95 face masks LVMH shifts from perfume production to hand santitizer Fast food restaurants…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…

Podean launches Europe office

Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London. 2nd March, 2020 Marketplace marketing agency Podean has officially launched in Europe, headquartered in London. In the UK, Ecommerce constituted 28.2% of holiday retail sales in 2019 and is growing at 23% per year according to e-marketer, while physical store sales…

A very merry Podean Xmas – and thankyou

Do more badges make it easier or harder for shoppers?

A key tenet of Amazon is their customer obsession, which manifests itself in many ways. While competitors such as Jet focus more on the curation of products on a much cleaner page, Amazon is often criticized for how busy and convoluted the website looks. Sure, there are many more products and services it…

Podean’s Founder & CEO On His New Book – Amazon For CMOs

Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a book idea and I think you should be my co-author”. I must admit that I was both excited and honored, but also nervous when Amazon thought leader…

Amazon moving into the auto business?

What does the future of car retailing look like, and what role could Amazon play? To begin answering that we need to understand the complex and contentious relationship between car manufacturers and those who sell the cars – the dealers. Currently in all 50 US states, due the franchise agreements in place, the…

Amazon a travel agent?

Amazon gets a lot of advertising revenue from brands that sell on the platform – probably more than $9bn of the $10.1bn total ad revenue. But a key focus for the growth at the company is bringing on new advertisers that are not selling on the platform – “non-endemic” advertisers as they are known. Categories…