Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London.
2nd March, 2020
Marketplace marketing agency Podean has officially launched in Europe, headquartered in London.
In the UK, Ecommerce constituted 28.2% of holiday retail sales in 2019 and is growing at 23% per year according to e-marketer, while physical store sales declined 3.8% in the same period. UK ecommerce across 2020 is expected to grow 8.9% to reach £114.26 billion. Across Europe, ecommerce grew at 13% from 2018 to 2019.
This growth represents a massive opportunity for brands, especially those with ambition to sell on Amazon, which dominates the European ecommerce landscape.
Podean’s launch will provide marketplace marketing expertise to UK and European clients, supported by the company’s global network with experience across all facets of marketplace marketing, from retail to analytics, logistics/supply chain, creative, content, voice and media management.
Founder of Podean, Mark Power, commented: “The time is right for us to bring a more sophisticated approach to Amazon marketing in Europe. Having lived in London for 12 years and travelled back regularly since, I saw the opportunity to bring Podean’s holistic and integrated Amazon approach to European clients. We believe there is more to Amazon success than uploading products and running search ads and have built the team, tools and technology to truly accelerate client sales. With our HQ in New York and daily interactions with Amazon Global leadership and tech platforms, we are now able to bring this advantage to our European clients.”
Podean has appointed Jonathan Hawkins as European Managing Director. Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
Mark Power continued, “we’re excited that Jonathan will lead our European office. He is an integrated marketer who truly understands the importance of optimal media performance coupled with great content and brand differentiation. These traits perfectly reflect Podean’s own – Building brands, Standing out and Selling product.”
Hawkins said, “I’ve thoroughly enjoyed my time at Square Up Media, and am excited about applying a holistic approach to brands on Amazon. Podean’s global team, tools and technologies will really benefit our European clients and give them an edge over the competition.”
Following the successful launch of Podean’s Journey™ media planning tool in the US, a UK version will be available to clients immediately, using UK data sourced from more than 3000 British consumers. Journey™ determines the ideal mix of Amazon advertising tactics and budget to meet a client’s marketing objectives, whether they’re launching a new product, need consideration, a focus on purchase or sharing and advocacy. Journey has data applying to 18 different product categories from groceries to furniture, clothing and even non-endemic products such as cars and credit cards, and optimises weights against 24 different advertising formats.
Podean launched in Australia in October 2019 and already boasts dozens of clients ranging from kitchen appliances to electronics, FMCG/CPG, apparel, entertainment, food and beverage and petcare.
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