Podean’s Founder & CEO On His New Book – Amazon For CMOs

Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a book idea and I think you should be my co-author”. I must admit that I was both excited and honored, but also nervous when Amazon thought leader…

How to Launch a New Agency by Using Fancy Buzzwords

Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders conjure up some clever positioning that promises clients that they’ll do things differently, usually underpinned by a technology trend or something negative happening in our industry that…