Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f. Cosmetics into two new markets. The award was received at the Amazon Ads Partner Awards Gala in New York on the evening of October 23, 2023. e.l.f. Cosmetics, a longtime partner…

Business Insider Identifies Podean As A Leading Amazon Agency

Business Insider Identifies Podean As A Leading Amazon Agency We are incredibly proud to be named a leading Amazon agency by Business Insider. Podean’s Founder Mark Power stated “This accolade is testament to our incredible team, partners and clients who we challenge and inspire every day. We are excited to be in a…

How to Launch a New Agency by Using Fancy Buzzwords

Every now and then, we hear noise in our industry about a new agency launching and making bold claims of being a new breed. Experienced founders conjure up some clever positioning that promises clients that they’ll do things differently, usually underpinned by a technology trend or something negative happening in our industry that…