Podean’s unBoxed 2023 Recap: Day 1

unBoxed 2023 is officially underway and what an exciting day it has been! The Podean team is onsite at the Javits Center in New York learning about the newest tools, tech, and innovation Amazon has to offer. We’ll be recapping each day’s big moments, and why they matter for your brand or clients. Today’s…

Podean named winner of Global Expansion Award presented by Amazon Ads 2023 Partner Awards

Podean, the leading global marketplace marketing agency, was awarded the 2023 Global Expansion Award by Amazon Ads for its work expanding e.l.f. Cosmetics into two new markets. The award was received at the Amazon Ads Partner Awards Gala in New York on the evening of October 23, 2023. e.l.f. Cosmetics, a longtime partner…

Skai Director of Sales joins Podean as Director of Retail Media Partnerships

Skai Director of Sales and former Business Development Manager at Ideoclick joins Podean as Director of Retail Media Partnerships

6 Prime Challenges For Brands Selling On Amazon

There are headwinds on the horizon for Amazon sellers. Yes, e-commerce has been an undeniable source of growth for many brands. But there are six key factors that will make this channel far more challenging this year.

Podean Secures Merkle’s Amazon And E-Retail Lead As Global Media Head

Podean has appointed Danielle Waller, former Amazon and eRetail lead at Merkle, to the newly created position as Global Head of Media.

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here. It’s important to level-set past perception of Amazon and current reality. Amazon’s power as an e-commerce platform is unquestioned, however it’s past dealings with brands have not always been so positive. Given how fast…

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering. When Amazon announced its first-quarter 2020 earnings in late April, the circumstances were unusual – and that’s one hell of an understatement. Every figure, every statement and every one…

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but nothing about Amazon. You’d arrive at the homepage and see a wide search bar right in front of your eyes and think “whatever this site is, and whatever…

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell their products to its massive customer base. As a seller, one of the most surefire ways to get the upper hand on your competitors is to win the Buy Box.…

Podean launches Australian office

Amazon specialist agency, Podean, brings marketplace marketing to Australia Marketplace marketing specialist agency, Podean, has today announced the launch of their Australian office under the leadership of Ashley Wales-Brown as Managing Director. While the global Amazon website has been accessible to Australians for many years, the ecommerce giant has only recently focused on…