Amazon Explained: Retail Readiness

The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to understand if you want to be a successful Amazon merchant. If your brand isn’t retail ready when you launch, everything that you spend on advertising will essentially be…

Amazon Selling 101: Top 20 Tips for Selling on Amazon (11-20)

Insights from the Podean Marketplace Intelligence Team Most people think that when they buy something on Amazon, they’re buying it from Amazon itself. But over 45% of everything sold on Amazon is sold by a third party. A third party is someone who sells a product but didn’t manufacture it themselves. Sometimes they’ve…