September 12, 2023
August 5, 2022
The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to understand if you want to be a successful Amazon merchant. If your brand isn’t retail ready when you launch, everything that you spend on advertising will essentially be thrown away.
Many new businesses start out by quickly listing products on Amazon and assume that their product will fly into costumers’ carts, but they often overlook the essential details that go into making a retail ready listing – this is something that must be done in order to reach success with selling on Amazon!
Having Amazon deem your product detail page retail ready doesn’t only help you with getting into the Buy Box, but it also helps convert views into sales. By fully covering every aspect and detail about the item within its description, you will provide your potential customers with a more comfortable decision as to whether they want to purchase the product.
When an Amazon product is considered “retail ready,” it means that the product listing has all of the necessary information and details for the customer to fully understand the product they are purchasing.
Having a retail ready product page is a vitally important aspect for any Amazon marketing campaign. If you’re hoping to sell your product at a quick rate and land in the Buy Box, then you better make sure that your product page is completely retail ready!
When shopping online, customers cannot actually touch and feel the product that they are looking at, so they must rely on all of the listed specs and details within the product description. Although it is important to bring viewers to your listings with proper keywords and ad placements, it is equally essential to provide a great shopping experience with a full and comprehensive product description page.
There’s a lot that goes into making your listing retail ready, but we’ve made a list below of all the most important components for doing so.
1. Product title length
The very first thing that a customer sees is the title of your listing. You want to optimize the product title to be attractive to potential buyers and efficient in its description. Even though Amazon allows up to 200 characters for a product description, typically, you will want to keep the title well below 100 characters when possible for ideal retail readiness metrics.
2. Product images
Since your customers don’t have the opportunity to physically see the product, the images for the listing are critical. Make sure to input excellent, professional-quality images with various angles – supplying a video or usage pictures can bring you to the next level, too!
3. Ratings and reviews
One of the first things a shopper will see is your star rating. Your rating will communicate to shoppers what kind of customer experience they can expect when purchasing your goods. It’s important to have a minimum of at least a 3.5-star rating with 20+ customer reviews. If you are launching a new listing and are in need of quality customer reviews, consider taking advantage of Amazons Early Reviewer Program – this program allows randomly selected buyers to review your product in exchange for a small voucher from Amazon.
4. Buy Box
Amazon weighs the pros and cons of each seller based on reviews, price, fulfillment, customer experience, and other factors to determine whether they win the buy box for each product they have listed. Winning the Buy Box means you are the front runner for the majority of Amazon sales for that specific product.
Losing out on the Buy Box will restrict you from running sponsored ads, and you will likely lose what money you’ve put towards promotions for the product. Learn more about winning the Buy Box: (Insert link to the Buy Box article)
5. Inventory
In order to maintain success and secure the Buy Box, you must ensure Amazon that the product is in stock enough to handle as many orders as may come in. As a seller, it is your priority to keep your inventory well-stocked, whether that is in your own warehouse or through FBA.
6. Enhanced content (A+ content)
This feature allows Brand Managers to add rich content, enhanced photos, and unique text placements within their product description page. This tool will likely aid in higher sales conversion and lower product returns.
7. Clear and accurate content
This includes every aspect listed above, and more. You should assure that the entirety of your listing is engaging, with accurate and useful information, void of mistakes and misinformation. The whole idea of retail readiness is to provide an excellent product detail page in order to serve its visitors with a great experience and produce more sales for you!
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September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
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