Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage. Clients are very aware that of the big publisher groups, Amazon has more granular and verified data than anyone. This is especially true if you’re selling on their platform. Advertisers have always been keen to get their hands on this information about…