September 12, 2023
August 5, 2022
Podean is pleased to announce the appointment of Alejandro Castillo Merediz as Managing Director of Latam.
Starting only a year ago in Mexico, Podean has quickly established a reputation as the “go-to” marketplace marketing specialists for brands that are serious about growing their ecommerce revenues and recognize that traditional media agencies are ill-equipped to meet such specific needs.
Podean focuses on helping clients grow their sales, and profits, on marketplaces with a focus on Amazon and MercadoLibre in the Latam region. Podean provides end-to-end services spanning from strategic guidance to financial modelling, store setup, content, analytics, retail operations, logistics, customer experience optimization and media management.
Alex, as he is known to friends, joins Podean at a time when the agency is experiencing exponential growth, working with prestigious global brands including AbInbev, Danone and Under Armour as well as famous local brands.
Alex brings with him extensive experience spanning creative, content, media and retail. During his career he has worked on both sides of the fence – both at agencies and brands – leading media and digital strategy for brands such as Coca-Cola, Pepsi, L’Oréal and Danone, with extensive depth in CPG and holistic understanding of the advertising ecosystem in LATAM.
Travis Johnson, Global CEO of Podean, commented, “When we started working with Alex as our Danone client, we immediately appreciated his thorough understanding of what it takes to succeed on Amazon and Mercado Libre. We’re excited about how he will apply his client-side knowledge to further enhance our product offering and shape it to best address the needs of brands in this new world of ecommerce marketplaces.”
Mark Power, founder of Podean, continued, “We see great opportunity in the Latam region and it’s large population that loves shopping via Amazon and MercadoLibre. Alex’s leadership of our team will ensure that our clients in the region significantly exceed their growth targets, innovate and crush their competitors.”
Alejandro said, “I’ve always aimed to be at the forefront of consumer engagement and shopping behavior and feel that marketplaces are the next frontier for brands to conquer if they want to be where the consumers are, and drive growth. Unfortunately in my experience, and among most marketers in Mexico, is that it’s a very specific group of skillsets that are required to succeed and they’re not easily found. It’s not just about running ads, it’s the business planning, catalogue planning, pricing and operations that all play a huge role. Podean is the only agency I’ve seen that has all these capabilities under one roof and I’m excited to lead it.”
September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
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