Amazon Explained: What is the Amazon “Narrative”?

In Jeff Bezos’ letters to shareholders he often mentions how Amazon executives read 6-page memos (called “narratives”) at the start of every meeting. And yes, PowerPoint is rarely used (except by sales people who interact with the outside world where it’s expected by clients and agencies) and definitely frowned upon within Amazon’s walls.…

Amazon Explained – The Day 1 Mentality

Amazon CEO Jeff Bezos has always been a strong proponent of the “Day 1” business outlook. In fact, he’s preached the idea so often that it has become one of the company’s internal mantras. The Day 1 mentality means that even though Amazon is nearly 25 years old, the company treats every day…