Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell their products to its massive customer base. As a seller, one of the most surefire ways to get the upper hand on your competitors is to win the Buy Box.…

The Future of Voice

We are seeing a massive shift toward voice controlled AI technology as companies aim to provide a more perceptive and user-centric experience for the consumer, but what exactly does this mean for the future of consumer technology? Industry experts are predicting that within the next five years almost every application will integrate voice…

Amazon Explained: What is Fulfilled by Amazon (FBA)?

Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by Amazon, has been a cost-effective and straightforward service provided by Amazon that offers warehouse and shipping services to Amazon sellers. Sellers who choose to use FBA can pay to…

Amazon or your DNA: What knows you better?

As marketers, we spend a lot of time trying to understand the exact interest, movements, behavior and the many interesting data points relating to every possible customer who we would like to attract. After all, if we know what they’ve bought in the past, it’s a good indication of what they’ll buy next…