A Timeline Of Amazon Devices

We’ve developed a timeline visualization of all the Amazon devices it has launched over the past 15 years. Whilst some have been standout hits like the Kindle and Echo, some have fizzled – remember the Fire Phone? What will be the next must have device from Amazon?

Podean mentors Launchpad Grants winners

As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations, best practices in creative and content, how to leverage data, selecting the right tools and…

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.  In this talk, you’ll hear from our Founder Mark Power as he talks with Adam Epstein of Perpetua, a leading Amazon advertising optimization platform. Learn how Mark advises brands to…

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to…

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here. It’s important to level-set past perception of Amazon and current reality. Amazon’s power as an e-commerce platform is unquestioned, however it’s past dealings with brands have not always been so positive. Given how fast…

Global Supply Chain – The Challenges

There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely dynamic marketplace, internationally and domestically, and by air, land or sea. Veteran industry insiders are observing huge price swings – one reports selling a large piece…

What’s Next For Amazon In… Advertising

WARNING – This article is NOT about Amazon Sponsored Ads / Search / PPC, but looks into the future of Amazon’s broader advertising offering. When Amazon announced its first-quarter 2020 earnings in late April, the circumstances were unusual – and that’s one hell of an understatement. Every figure, every statement and every one…

A+ Premium Innovation: Niki’s

Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats created in the US. We’re proud to manage the Amazon engagement for many of Australia’s leading, and most innovative, companies including Niki’s and deliver a roadmap of innovation that leads to…

A Brief History Of Amazon

When you consider the scale and reach of Amazon today, it’s hard to believe that it all started in its founder’s garage. Yet that’s exactly where Jeff Bezos launched the online bookstore that would explode into a world-beating phenomenon. In those early days, Bezos and his employees would pack books and bring them…

Amazon Explained: Amazon Marketing Cloud (AMC)

Podean’s perspective on AMC, use cases, roadmap and how to leverage. Clients are very aware that of the big publisher groups, Amazon has more granular and verified data than anyone. This is especially true if you’re selling on their platform. Advertisers have always been keen to get their hands on this information about…