Business Insider Identifies Podean As A Leading Amazon Agency

Business Insider Identifies Podean As A Leading Amazon Agency We are incredibly proud to be named a leading Amazon agency by Business Insider. Podean’s Founder Mark Power stated “This accolade is testament to our incredible team, partners and clients who we challenge and inspire every day. We are excited to be in a…

Jeff Bezos’s S-Team: The senior execs leading Amazon through Covid-19

The Covid-19 pandemic has been, and continues to be, the most disruptive force in global economics since World War Two, but throughout it one company has stood out: Amazon. To say the e-commerce giant has benefited is both an understatement and an over-simplification, but there’s no doubt Coronavirus has presented Jeff Bezos and…

What’s next for Amazon in… Search

Imagine visiting amazon.com for the very first time. Not in 1995, but right now, knowing everything you know about the internet and the world, but nothing about Amazon. You’d arrive at the homepage and see a wide search bar right in front of your eyes and think “whatever this site is, and whatever…

Guess Prime Day 2020 For Charity

Guess the date Amazon Prime Day 2020 commences and its duration. If you win, Podean will donate $250 to a Covid-19 charity of your choosing. Amazon created Prime Day in 2015 as a way to boost sales during what traditionally was a slow time of year—the middle of July. Prime Day has evolved…

Experience the Podean #wfh Playlists

We’ve produced 2 playlist for our team, clients, partners and friends whilst many of us now work from home. Check them out and we’d love your feedback. Enter the Podean Chill Lounge Introducing the Podean WFH Chill Lounge – a playlist we’ve compiled for our team, clients and partners to help us be…

Brands are supporting Covid-19 efforts

It’s great to see some of the world’s largest and most resourced brands use their capabilities and smarts to support the Covid-19 response. Amazon soon to deliver test kits that provide answers in 45 minutes Apple donated 10 million N95 face masks LVMH shifts from perfume production to hand santitizer Fast food restaurants…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…

Podean launches Europe office

Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London. 2nd March, 2020 Marketplace marketing agency Podean has officially launched in Europe, headquartered in London. In the UK, Ecommerce constituted 28.2% of holiday retail sales in 2019 and is growing at 23% per year according to e-marketer, while physical store sales…

Podean launches Journey™ media planner

12th February 2020 Which Amazon advertising channels should a brand use? What tactics? What should the split be for my budget? How will that differ if I’m launching a product, versus driving consideration, or purchase? What demographics should we focus on? How will the media mix differ if I’m selling clothing, versus baby…

A very merry Podean Xmas – and thankyou