September 12, 2023
August 5, 2022
Podean announces the launch of Go Global, a sales acceleration program to help brands leverage Amazon’s global infrastructure and audience as a platform for incremental growth.
According to emarketer, worldwide retail ecommerce sales on Amazon are projected to be $482bn in 2021, with markets outside of the United States accounting for up to a third of sales and growing at a faster rate. Additionally, Amazon is on track in 2020 to add more than 50% to its global logistics capacity (Financial Times), paving the way for further international growth.
Amazon’s retail sites around the world offer the chance for brands to expand their domestic Amazon presence into new markets, but alongside considerable opportunities come many risks and challenges. Podean’s industry-first Go Global framework identifies 12 key areas of focus for global Amazon expansion, with a choice of three products that enable brands to make critical decisions around strategy and execution, and facilitate and support setup, launch and sustainable growth in new markets.
Podean CEO and Founder, Mark Power, comments:
“Podean has a truly global agency model, with offices, leadership, knowledge and expertise in local markets across the world. Not only does this mean we can provide expert support to clients on Amazon in their home markets, but it offers them unrivalled access to new markets, and the global strategic insight required to make informed decisions and tap into new pools of consumers. Podean’s Go Global program makes it easier than ever before for brands to make Amazon a key component in driving sustainable and profitable global growth.”
Go Global Framework
The Go Global framework centers on 12 areas of focus, ranging from identifying and evaluating global opportunities, price benchmarking and competitor analysis to Amazon account set up and media strategy. Each of the three Go Global products – Global Evaluation, New Market Evaluation and New Market Setup – captures four of the 12 areas of focus.
Go Global Packages
We have developed three affordable packages for brands seeking to grow Amazon sales globally.
Global Opportunity Evaluation – a comprehensive analysis of global opportunities for a given brand, with recommendations for strategy and execution.
New Market Evaluation – a detailed breakdown of the opportunity for (and challenges facing) your brand in a specific market, and a go-to-market strategy for launch and development.
New Market Setup – laying the groundwork for a successful new-market launch, then executes on that plan to get brands set up quickly, efficiently and ready to sell. Podean’s full suite of agency services are available thereafter to support and accelerate growth.
With offices in North America, Europe, Australia and MENA – and with others to follow imminently – Podean is the leading global marketplace marketing authority, bringing a level of sophistication previously unseen in the Amazon space.
For enquiries about Podean’s Go Global programme and the associated insights, email contact@podean.com
September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
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