Agency vs. Full-Time Staff: Making the Right Choice for Your Business

As businesses grow and scale, the inevitable dilemma arises: do you hire additional full-time staff or do you partner with an agency? Here’s a look into why we believe partnering with an agency is often the most strategic choice: Cost-Efficiency Over Time Agencies are equipped to scale operations up or down based on…

Everything marketers need to know about hiring an agency to grow their business on Amazon

Business Insider recently interviewed our Global CEO Travis Johnson who shared his insights on what marketers need to look for in an Amazon agency partner.

Amazon Explained – The Flywheel

Podean’s Amazon Explained Series delivers insights into the drivers of Amazon’s success. Amazon CEO and founder, Jeff Bezos has taken hold of a popular growth strategy and fine-tuned it to perfection. This strategy is called the “flywheel.” The idea is that a flywheel takes a lot of effort at the start, but once…