September 12, 2023
August 5, 2022
Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course, it didn’t take long for Amazon to make live-streaming a part of its shopping experience. Essentially, Amazon Live is a series of free, live-streamed channels that are produced by Amazon merchants. Similar to QVC, Amazon Live is dominated by shopping channel type shows and infomercials; however, unlike QVC and other shopping networks, Amazon Live gives the seller’s creating the show liberty to host various kinds of cooking shows, talk shows, and other interest drumming content that relates to their product. This allows the viewer to watch the streams that showcase the products that they are interested in.
Amazon Live is free to use for any Professional Seller who has signed up for the Amazon Brand Registry in the United States. Seller’s are fully responsible for the content they create, but there are not a lot of regulations set in place to limit how you use it, so long as you are creating good content that relates to your product, you should be okay. As a stream is live, the seller’s product will be featured directly below the video feed, with options to buy, or further research the product.
Amazon Live is still a very new tool for Amazon sellers and marketers, and it is left largely up in the air as to whether it is worth the time and resources it takes to produce stream-worthy content. After all, there still isn’t even a shortcut to Amazon Live on the website homepage.
There is definitely some undeniable upside to getting into this kind of live streaming marketing platform. It harbors the collide of new and old generations – Amazon Live can appeal to both the older QVC and HSN customer demographic and the much younger Twitch and other live stream loving consumers.
The platform took a big leap forward on Prime Day 2019, where there was Amazon Live content displayed on the website’s home screen throughout the day. Some sellers have reported that since being featured, their sales have more than tripled.
There are already hundreds of Amazon Live channels that are active at any given time, and it seems like that number will only grow, meaning that the competition for viewers’ attention is only going to rise. If you can produce killer content that promotes a solid product, Amazon Live might be for you. This is also a very useful tool to display products that require consumer education; it will undoubtedly be cheaper than an end-cap in a brick and mortar store.
There’s no guarantee that Amazon Live will be worth doing for you, or even that it will stick around for the long-haul, although it does have a key component that leads many to believe that it will become a valuable asset to sellers around the world – that is a more customizable and focused shopping experience for the consumer. It can bring shopping recommendations to a whole new level! With the massive catalog that Amazon boasts, some customers can be intimidated by the sheer volume of choices there are to navigate. Amazon Live hopes to provide just the right amount of filtered guiding to nudge the buyer in the right direction, leading them to buy things they otherwise might miss.
Amazon Live has the potential to not only bring in customers but to create fans. If you can build a faithful following for your brand, there will be no stopping you after that! Amazon Live offers a unique interactive experience where you can engage your viewers and customers while not having to go outside of the Amazon Marketplace for anything!
There are even ways to stream pre-recorded content on your channel for the times when you’re just too busy to go live!
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September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.