Amazon Explained: Bricks & Mortar

We delve into Amazon's plays in the world of bricks and mortar retail.

Amazon Explained: A+ Content

What is A+ Content on Amazon and what are the benefits for brands?

Podean mentors Launchpad Grants winners

As part of Podean’s Amazon relationship in Australia, we have been invited to provide insight, training and support to brands selected to receive Amazon Launchpad Innovation Grants. Such advice will span getting set up on Amazon, retail operations, best practices in creative and content, how to leverage data, selecting the right tools and…

Interview: Transforming Amazon into a Profitable Channel

As media budgets grow and fulfillment models face heightened scrutiny, yesterday’s Amazon strategy must evolve at the dynamic pace of this evolving marketplace.  In this talk, you’ll hear from our Founder Mark Power as he talks with Adam Epstein of Perpetua, a leading Amazon advertising optimization platform. Learn how Mark advises brands to…

Interview: Achieving profitability on Amazon with Mark Power, CEO and Founder of Podean

As the importance of Amazon as both a sales channel and marketing channel continues to rise, it is critical that brand executives focus on how to achieve profitability on the world’s largest retailer. Our Founder, Mark Power, joins Peter Crosby and Rob Gonzalez from Salsify on the Unpacking the Digital Shelf podcast to…

Amazon: Can loathe turn to love for brand marketers?

This original Op-Ed was written by Podean Global CEO Travis Johnson for The Drum and can be found here. It’s important to level-set past perception of Amazon and current reality. Amazon’s power as an e-commerce platform is unquestioned, however it’s past dealings with brands have not always been so positive. Given how fast…

Global Supply Chain – The Challenges

There’s no escaping the fact that the complex world of global logistics is in a state of flux at the moment, with multiple challenges and a uniquely dynamic marketplace, internationally and domestically, and by air, land or sea. Veteran industry insiders are observing huge price swings – one reports selling a large piece…

A+ Premium Innovation: Niki’s

Australia is relatively new market for Amazon advertising, having only launched in mid-2019, yet has quickly adopted many of the innovative formats created in the US. We’re proud to manage the Amazon engagement for many of Australia’s leading, and most innovative, companies including Niki’s and deliver a roadmap of innovation that leads to…

Our POV on Amazon during Covid-19

18TH March, 2020 Navigating through uncertain waters In this post we discuss some of the key observations, implications and opportunities for brands to leverage Amazon and e-commerce during the current global Covid-19 crisis. We are happy to provide no-charge advice to brands around the world. Please get in contact with us via www.podean.com/contact…

Podean launches Europe office

Marketplace marketing agency, Podean, has officially launched in Europe, headquartered in London. 2nd March, 2020 Marketplace marketing agency Podean has officially launched in Europe, headquartered in London. In the UK, Ecommerce constituted 28.2% of holiday retail sales in 2019 and is growing at 23% per year according to e-marketer, while physical store sales…