Podean launches Journey™ media planner

12th February 2020 Which Amazon advertising channels should a brand use? What tactics? What should the split be for my budget? How will that differ if I’m launching a product, versus driving consideration, or purchase? What demographics should we focus on? How will the media mix differ if I’m selling clothing, versus baby…

Amazon Explained: Retail Readiness

The concept of retail readiness rarely comes up when new Amazon sellers are preparing to launch their product. However, it is an important concept to understand if you want to be a successful Amazon merchant. If your brand isn’t retail ready when you launch, everything that you spend on advertising will essentially be…

Amazon Explained: Winning The Buy Box

The labyrinth that is the Amazon Marketplace is a highly competitive place where Amazon and thousands of other third-party retailers compete to sell their products to its massive customer base. As a seller, one of the most surefire ways to get the upper hand on your competitors is to win the Buy Box.…

Do more badges make it easier or harder for shoppers?

A key tenet of Amazon is their customer obsession, which manifests itself in many ways. While competitors such as Jet focus more on the curation of products on a much cleaner page, Amazon is often criticized for how busy and convoluted the website looks. Sure, there are many more products and services it…

Has Amazon Prime Been Fueling The Growth Of The Subscription Economy

Since the take-off of Amazon Prime, hundreds of retailers, brands, and businesses have taken their shots at a subscription-based business model in order to keep up with the e-commerce giant. Companies like Nike, Regal, and even CVS now all offer some sort of subscription for their products or services – though so far…

What is Amazon Live?

Live streaming is more popular now than ever before, with platforms like Twitch, Facebook Live, and Youtube Live the industry is booming! Of course, it didn’t take long for Amazon to make live-streaming a part of its shopping experience. Essentially, Amazon Live is a series of free, live-streamed channels that are produced by…

Podean’s Founder & CEO On His New Book – Amazon For CMOs

Post written by Mark Power, Founder & CEO Podean Amazon For CMO’s launches September 24. Reserve your free Kindle version now. “Hey Mark, I have a book idea and I think you should be my co-author”. I must admit that I was both excited and honored, but also nervous when Amazon thought leader…

Amazon moving into the auto business?

What does the future of car retailing look like, and what role could Amazon play? To begin answering that we need to understand the complex and contentious relationship between car manufacturers and those who sell the cars – the dealers. Currently in all 50 US states, due the franchise agreements in place, the…

Amazon Explained: What is Fulfilled by Amazon (FBA)?

Amazon offers a unique service that has helped create massive amounts of savings for its users since its launch in 2006. FBA, or Fulfillment by Amazon, has been a cost-effective and straightforward service provided by Amazon that offers warehouse and shipping services to Amazon sellers. Sellers who choose to use FBA can pay to…

Top 10 Blogs For Amazon Marketing Professionals

Amazon is a goldmine of sorts, turning nearly everything it touches into gold. But there is a vast field of competition when it comes to selling products on Amazon, and there are countless strategies you can follow when doing so. One thing’s for sure, if you are an Amazon seller or a marketing…