September 12, 2023
August 5, 2022
Podean has launched in Latin America with the opening of its regional headquarters in Mexico City and has appointed former holding company executive Fernando Emilio Silva as Managing Director. A seasoned media agency leader, Silva brings a wealth of regional experience to Podean, having led several major media agencies across LATAM, including tenures as CEO of Mediacom and OMD, and as Chairman of North Latin America at Publicis.
The pandemic has radically changed consumer shopping habits in Latin America resulting in the rapid acceleration of online shopping. According to eMarketer, LATAM ecommerce sales grew 36.7% to $84.95 billion in 2020; nearly three times the growth originally forecast in late 2019 and making it the fastest-growing ecommerce region for the first time ever.
While Amazon is the global leader in ecommerce and dominates in many countries where it has a retail presence, it trails Mercado Libre across LATAM, whose market share represents nearly a quarter of ecommerce in the region with $20 billion in sales in 2020. Amazon continues to invest aggressively and is growing rapidly across its online retail and Prime businesses.
Podean will help brands drive ecommerce success across the region by leveraging its proven marketplace marketing methodologies and tools whilst applying its learnings from around the globe.
Travis Johnson, Podean Global CEO, comments,
“The LATAM region is a big opportunity for us, our clients and brands seeking to expand in a rapidly advancing ecommerce market. We are delighted to have secured Fernando who is a deeply experienced and connected leader and will quickly establish us as the go-to Amazon partner in this strategic region.”
Fernando comments,
“I’m excited to be joining such a progressive agency who is delivering a sophisticated Amazon and marketplace offering to brands around the world. I’m confident that both local and international brands seeking growth in LATAM understand that Amazon and online marketplaces will be core to success, and that no agency is in a better position to help, than Podean.”
The launch of Podean in Latin American now solidifies the agency’s position as a truly global full-service Amazon and marketplace agency. At just over two years old, Podean is independent and privately held with no external investment, yet has rapidly established a position as the leading Amazon-focused agency in every market where it operates. Podean now has experts on the ground across all major regions to support its clients in North America, Europe, Middle East, Latin America and Asia-Pacific, with further global expansion planned. The agency counts as its clients, progressive consumer brands such as e.l.f. Cosmetics, MARS and De’Longhi among more than 80 brands spanning all product categories.
September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
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