September 12, 2023
August 5, 2022
Podean has appointed Danielle Waller in a newly created position as Global Head of Media. Danielle was previously at Merkle, now part of Dentsu, where she built the Amazon practice over the past seven years to where it became a highly regarded offering amongst the advertising holding companies.
The appointment of Danielle is on the back of the strong growth that Podean is experiencing both in the US and internationally and the growing demand for advanced marketplace media solutions by the agency’s global client base. Podean is now operating with Amazon specialists on the ground across North America, the United Kingdom, Europe, the Middle East and Australia, with plans to launch three more regions in 2021. The agency counts as its clients progressive consumer brands including e.l.f. Cosmetics, WaterWipes, MARS, De’Longhi and Unilever among the 80 brands it manages Amazon services for.
Mark Power, Founder of Podean, comments,
“We are delighted to have Danielle to join us as part of our global leadership team. Her experience and track-record in building robust marketplace and Amazon media solutions for savvy ecommerce brands will be welcomed by our clients who are all shifting their focus and investment into ecommerce. You can’t win in ecommerce or Amazon without advanced media strategies and we are excited to be empowering Danielle to deliver exactly that.”
2020 was a busy year that saw Podean increase its team by 600% while also opening 3 new new regional offices. The agency also launched new products including GoGlobal; a sales acceleration program for brands seeking global incremental sales across the Amazon ecosystem, as well as Prophet; a profitability algorithm that solves profitability challenges for brands selling on the Amazon marketplace.
Danielle comments,
“I am impressed with what Podean has built and it’s hard to believe that the agency is only two years old. They have created a truly unique offering blending the sophistication of large media agencies with the agility and retail expertise of smaller ecommerce businesses. I’m looking forward to not only applying my existing knowledge and experience but also developing new solutions and strategies for clients seeking an edge in this dynamic ecommerce environment”.
Podean also recently launched LiveCraft, an agency that develops strategies around all aspects of live content creation and its distribution across social and other media platforms, with the aim of enhancing brand reputation among fans and communities and driving incremental sales for brands. LiveCraft offers the full range of services needed to succeed in live marketing including talent discovery and management, brand partnerships and sponsorships, livestream production and activation, live commerce integration and supporting media and promotions.
September 12, 2023
September 12, 2023
August 5, 2022
Emily…
James comes to Podean with a wealth of marketplace knowledge having worked at Amazon Corporate for 5+ years. He worked in many different roles and groups during his time there from Seller Support to Vendor Management. From recruiting and onboarding 3P sellers to new categories, handling highly escalated executive level contacts, and managing vendor relationships he brings an inside understanding of how Amazon works. James is passionate about online retail and brings a client and customer centered approach as the Head of US Retail Operations. Before his e-commerce focused life, James worked across industries that have always focused and delivered results in customer service, account management, and inventory management.
With more than 15 years of experience Alejandro has led some of the most edgy projects in the LATAM region and has built-up high-performance teams from both agency and brand sides. Working with Havas he put together a Consumer Engagement unit for Pepsi. He led a WPP digital solution for L’Oréal and while working with Mediacom he redesigned Coca-Cola’s media team. Most recently he was a fundamental part of Danone’s media transformation into a brand salience unit. He was born and raised in Mexico City, loves being outdoors, listening to music and spending time with his 7-year-old daughter.
Danielle leads media globally for Podean. She previously led the Amazon and e-commerce division at performance marketing agency, Merkle (part of Dentsu). Danielle has deep expertise across all facets of Amazon advertising – DSP, sponsored ads, audio, out of home and beyond. She has delivered significant growth for some of the world’s largest brands including Nestle, managing tens of millions of advertising spend on their behalf.
Before Podean, Travis Johnson was Founder and President of Dentsu’s Amazon-focused consultancy, Sellwin. Prior joining Dentsu he was Global CEO of Ansible Mobile in New York, and also held CEO positions in Australia for media agencies UM, Initiative and Cadreon. He was an Adweek Media Allstar in 2017 and has won over 50 International Awards across his career.
Maddie leads our client management team and also marketing for Podean. Maddie’s team operates as an extension of our client’s teams – anticipating their needs, thinking proactively, and always delivering on time. Maddie is also responsible for all aspects of Podean marketing, from blogs and email newsletters to PR, content, and advertising.
Lizzy manages the Podean media team across any, and every, media solution offered by Amazon and other marketplaces. Whether it’s search/sponsored ads, DSP display and video, Twitch, audio or activations we have the experts to deliver. Every client that her team has worked on has seen a step-change in media effectiveness and sales versus their previous operations.
Jonathan Hawkins leads Podean’s European operations, working with clients spanning all categories. His team assists brands with every aspect of setup and optimization across the region including supply chain advice, logistics, retail operations, analytics and media management. P Before joining Podean, Hawkins was Commercial Director of Square Up media, owners of media properties including Escapism, Foodism and Square Mile. During his decade at Square Up he led editorial, content and most recently commercialisation and sales with a focus on digital products and ecommerce growth.
We have hand-picked the best and brightest Amazon talent from around the USA and the world. Our delivery team of 6 New York based, and 17 Amazon and marketplace marketing specialists ensure our clients receive the best campaign performance. They are experts in retail management, performance media optimization, but also video, analytics, AMC, voice, creative and higher impact executions.
Ashley has covered all aspects of digital marketing in his career, having led digital media for Initiative Media Australia, then managed a team of cross-functional digital salespeople at Mi9 (MSN) and was most recently the Managing Director of ecommerce conversion optimization software company, Ve. Ashley’s leadership, collaboration skills and entrepreneurial spirit drive the Australian business.
Mark is a 20+ year digital leader and before Podean was EVP at Reprise where he successfully launched IPG’s Amazon Center Of Excellence. Prior to this, Mark led mobile and innovation agency Ansible. Earlier in his career he was the Founder and CEO of Concep, an email and performance marketing agency with offices in the UK, USA and Australia.
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